How to Change Your Etsy Shop Name: Step-by-Step Guide and Tips

Changing your Etsy shop name can feel like a big deal. You might be rebranding or just want a name that fits better. Let's dive in and talk about how to do it like a pro.

Why Change Your Etsy Shop Name?

Sometimes, your current shop name just doesn't cut it anymore. Maybe you're rebranding, expanding your product line, or deciding whether to run more than one Etsy shop. Here's why you might want to change it:

• Rebranding your shop to attract a different audience
• Expanding product lines that no longer fit your old name
• You've thought of a way cooler name

Steps to Change Your Etsy Shop Name

So, how do you make the switch? Here's the step-by-step guide:

1. Login to Your Etsy Account: Head over to etsy.com and log in.
2. Navigate to Shop Manager: Click on 'Shop Manager' at the top right of your screen.
3. Go to Settings: On the left sidebar, click on 'Settings' and then 'Info & Appearance.'
4. Update Shop Name: In the 'Shop Name' field, type in your new name.
5. Check Availability: Click 'Check Availability' to make sure your new name isn’t already taken.
6. Save Changes: Once confirmed, click 'Save' at the bottom of the screen.

Boom! You’ve got a new shop name.

What Happens After Changing Your Etsy Shop Name?

Okay, so your name is changed. What now?

• Redirection: Etsy will redirect traffic from your old shop name to your new one for a limited time.
• SEO Impact: Changing your shop name can tweak your SEO. Make sure to update your listings and tags.
• Marketing Materials: Update your social media, business cards, and other marketing materials with the new name.

Tips for a Smooth Transition

Changing your shop name doesn’t have to be a hassle. Here are some tips to help you out:

• Announce the Change: Let your customers know about the change through a social media post or newsletter.
• Update Listings: Use Instasize to quickly edit product photos with your new name. You can resize, crop, and optimize images all in one go. Resize the updated Etsy cover banner separately so the new shop name remains readable across devices.
• Don't Overdo It: Think carefully before making the change. You don't want to confuse your customers with frequent switches.

FAQs About Changing Your Etsy Shop Name

How often can I change my Etsy shop name? You can change your shop name up to five times. After that, you need to ask Etsy Support for help.

Will changing my shop name affect my reviews? Nope. Your reviews and ratings stay the same.

How long does the old Etsy shop name redirect? Etsy usually keeps the redirect for a reasonable period, but specifics can vary.

Can I change my Etsy shop name on the app? Currently, you need to use the website to change your shop name.

Got any more questions? Drop them below and let's get you sorted.