eBay vs Etsy: Which Platform is Better for Sellers?

Instasize Team
July 6, 2024

eBay vs Etsy: Which Platform is Better for Sellers?

Thinking about whether to sell on eBay or Etsy? You're not alone.

I've been there, and trust me, it's a game-changer to choose the right platform. Let’s break it down step by step.

eBay vs Etsy – Overview

Reddit Insights from Etsy Sellers

Post Length: Approximately 200 words

  • Overview of personal experiences selling on Etsy.
  • Comparisons of sales volume and platform features.
  • Thoughts on fees and market reach.

We Make Websites – Detailed Comparison

Post Length: Approximately 1,400 words

  • Introduction to eBay and Etsy.
  • Audience demographics.
  • Fee structures.
  • Ease of use.
  • Shipping and fulfillment options.
  • Conclusion/recommendation.

Reddit Discussion on Seller Pricing

Post Length: Approximately 300 words

  • Pricing strategies on eBay vs Etsy.
  • Community opinions on pricing sensitive items.
  • Seller experiences with customer behavior.

Demographics & Audience


  • Broad audience.
  • General merchandise and unique finds.
  • Higher volume of sales in multiple categories.


  • Niche audience interested in handmade, vintage items.
  • Art and crafts enthusiasts, collectors.

Fee Structures


  • Insertion fee per listing.
  • Final value fee on sale amount.
  • Optional fees for upgrades.


  • Listing fee for every item.
  • Transaction fee on sale amount.
  • Payment processing fee.

Ease of Use


  • Bulk listing tools available.
  • Slightly steeper learning curve.


  • User-friendly interface.
  • Smoother process for listing items.

Shipping and Fulfillment


  • Multiple shipping options.
  • Seller has more control over shipping rates.


  • Integrated shipping options.
  • Easier for sellers to set fixed shipping costs.

Additional Platform Features


  • Promoted listings.
  • Advanced search and filter options.


  • Shop customization.
  • Built-in social media integrations.

Conclusion: Which Platform to Choose?

  • Choose eBay if you’re looking for a broad audience and more control over shipping.
  • Choose Etsy if you’re targeting a niche, artsy audience and want an easy-to-use platform.
  • Consider using Instasize to optimize your product images for both platforms, ensuring faster load times and better user experience.


How do fees compare between eBay and Etsy?

eBay has insertion and final value fees. Etsy has listing, transaction, and processing fees.

Which platform has more users?

Ebay has a broader user base, but Etsy has a niche audience perfect for handmade and vintage items.

Can I sell on both eBay and Etsy?

Yes, many sellers do! Just ensure you manage your inventory carefully.

How can Instasize help me as a seller?

Instasize can optimize your product images, making them load faster and look more appealing, which can boost your sales on both eBay and Etsy.