What is marketplace image compliance?
Definition
Marketplace image compliance means your product photos follow the image rules of the marketplace where you sell. These rules usually cover background, minimum size, file format and what may appear in the image, such as text or watermarks.
Why it matters for sellers
Non-compliant images can be rejected, hidden from search or cause a listing to be suppressed. That costs sales until the image is fixed and reviewed again. Knowing the rules before you shoot is cheaper than reshooting later.
Rules differ by marketplace and can change. An image that is fine on one site, such as a styled scene as the first photo, may fail on another that wants a plain background. Always check the marketplace's current image policy rather than relying on old advice.
How to do it with Instasize
Instasize prepares images to published marketplace sizes and backgrounds, but the marketplace has the final say, so read its policy first.
- Open the marketplace's current image policy and note the background, size and format rules.
- Find the marketplace's size page in the Instasize Image Resizer.
- Remove the background and set the backdrop the marketplace asks for.
- Export at the stated size and format.
- Review the result at full size before you upload.
Related Instasize pages
Examples
A first photo that gets rejected
A seller uploads a styled scene as the first photo on a marketplace that asks for a plain background. The listing is flagged until a cutout on white replaces it.
A catalog moved to a new channel
A seller who sells on one marketplace opens a second shop. They re-read the new channel's policy and export a second set at its sizes instead of reusing the old files.
Frequently asked questions
Where do I find a marketplace's image rules?
In its seller help or image policy pages. Rules can change, so check them before each new batch of listings.
Does Instasize check compliance automatically?
No. It prepares images to published sizes and backgrounds, but it does not submit or approve anything. You should still check the marketplace's current policy.
Are the rules the same on every marketplace?
No. Backgrounds, sizes and allowed content differ, so a photo that passes on one site may fail on another.
What happens if an image is not compliant?
The marketplace may reject it, hide the listing or ask you to fix it. The exact action depends on the marketplace.