What is a hero image?
Definition
A hero image is the large, prominent image placed at the top of a web page, a product listing or a store homepage. It is the first thing a visitor sees, so it sets the tone and shows the main product or message at a glance.
Why it matters for sellers
For a product, the hero image is usually the first photo in the gallery and often the thumbnail in search. It has to show the whole product clearly in a small space. A cluttered or dark hero image can lose a shopper before they read anything.
On a store homepage, the hero image frames the brand. It can be a lifestyle scene or a collection shot. It needs enough resolution to stay sharp on large screens, and enough empty space for text if you plan to overlay a headline.
How to do it with Instasize
With Instasize you can build a product hero image by cutting out the product and placing it on a clean backdrop or in a styled scene.
- Upload your product photo to the background remover.
- Choose a clean backdrop, or open Product Staging for a styled scene.
- Resize to the size your page or marketplace needs.
- Download the image and check it at a small size to confirm the product is still easy to read.
Related Instasize pages
Examples
A listing's first photo
A seller shows a leather wallet cut out on white, filling most of the frame. It reads clearly as a small thumbnail in search results.
A store homepage banner
A soap maker uses a wide scene of bars on a marble shelf, with open space on the left for a headline. The image is exported large enough to stay sharp.
Frequently asked questions
What size should a hero image be?
It depends on the page or marketplace. Check the platform's current image guidance, and export large enough to stay sharp on big screens.
Is a hero image the same as a main image?
On a product listing, yes, they usually mean the first image. On a website, a hero image is the large banner image at the top of a page.
Should a hero image have text on it?
For a marketplace main image, many platforms do not allow text, so check their policy. On your own site, text over a hero image is common if it stays readable.
Can I use an AI scene as a hero image?
Yes, for your own store, and as a secondary image on marketplaces. Check the marketplace's rules for the main image before using a styled scene there.