What is a flat lay?
Definition
A flat lay is a photo taken from directly above, showing items arranged on a flat surface such as a table, floor or fabric. The camera points straight down, so the items appear as a neat graphic layout with no visible horizon.
Why it matters for sellers
Flat lays are a practical way to photograph clothing and accessories without a model or a mannequin. A shirt, a belt and a bag can be shown together in a layout that suggests an outfit, which also helps cross-selling.
The look depends on tidy folding, even light and a consistent surface. Wrinkles, shadows from the photographer and uneven backgrounds are common problems. Consistent flat lays across a catalog make a small clothing shop look organized.
How to do it with Instasize
Instasize Flat Lay Photo Maker turns a phone photo of a garment into a tidy top-down flat lay on white, linen, wood or marble, and returns 2 variations. It is an AI feature that runs on credits on paid plans.
- Upload a photo of the garment or item.
- Choose a surface such as white, linen, wood or marble.
- Compare the 2 variations.
- Download the one that best matches your catalog.
Related Instasize pages
Examples
T-shirt on linen
A folded T-shirt is shown from above on a linen surface, with straight sleeves and a clean collar.
Outfit set
A seller arranges a jacket, jeans and sneakers in one frame to sell the complete look.
Accessories on marble
A scarf, sunglasses and a wallet are laid out on marble for a gift guide.
Frequently asked questions
What is the difference between a flat lay and a ghost mannequin photo?
A flat lay shows the garment lying down from above. A ghost mannequin photo shows it standing as if worn, with the mannequin hidden.
How do I avoid my own shadow in a flat lay?
Shoot near a window with soft light, stand to one side of the light, and keep the camera directly above the items.
Does a flat lay need a model?
No. That is a main advantage, since you only need the item, a surface and a camera.
Should every product use the same surface?
Using one surface across a catalog makes the shop look consistent, so many sellers pick one and keep it.