What is a drop shadow?
Definition
A drop shadow is a shadow added beneath or behind a subject in an image, as if light were falling on it from one direction. It gives the subject depth and makes it look like it sits on a surface instead of floating in empty space.
Why it matters for sellers
When a product is cut out and placed on white, it can lose its natural shadow and look pasted on. A soft drop shadow restores a sense of weight and surface, which makes a listing photo feel more real and easier to trust.
Shadows are also a compliance question. Some marketplaces accept a soft shadow on a white background and others want a flat cutout, so check the marketplace's current image policy before you add one.
How to do it with Instasize
Instasize lets you add a Soft, Hard or Floating shadow to a cutout on white. Skip the shadow if you need a flat cutout.
- Upload the product photo and cut out the subject.
- Pick the white background or another backdrop.
- Choose a Soft, Hard or Floating shadow.
- Check the result against the marketplace's rules, then download.
Related Instasize pages
Examples
Sneaker on white
A soft shadow under the sole shows the shoe is resting on a surface, not hovering.
Perfume bottle
A floating shadow below a bottle suggests it is slightly raised, which gives an ad image a lighter, airier look.
Catalog with one shadow style
A shop applies the same shadow direction and softness to every product so the grid looks consistent.
Frequently asked questions
What is the difference between a drop shadow and a contact shadow?
A contact shadow is the dark area right where the product touches the surface. A drop shadow is a broader shadow that falls away from the product.
Does Amazon allow shadows in the main image?
Rules change, so check Amazon's current image policy and our Amazon product photos guide before you add one.
How do I keep the shadow looking natural?
Use one light direction across the whole catalog and keep the shadow soft and low in strength.