With over 500 million daily active users, Instagram has grown to become such a prolific marketplace—perfect for seasoned brands and budding businesses alike. In fact, the photo-sharing social media platform has become so profitable, there are currently five different ways you can leverage your account and content to make bank. Read on, and we’ll show you how to make money on Instagram.
1. Become an Instagram Influencer
Everyone who’s heard of Instagram has most likely also heard of its influencers. But just in case you haven’t: influencers are a term used to describe those who’ve successfully built a large and loyal following on Instagram. Thanks to the level of trust they’ve built with their audiences, they’re able to literally influence their followers to buy certain products or avail of certain services by simply posting about them. This, of course, provides brands with a great opportunity to reach prospective clients without being as hardsell with their approach.
So how do you earn from this? Well brands, for example, usually partner with influencers to create sponsored posts that help get the word out on their products or services. If you’re able to build your account to an influencer status, you stand to make up to thousands of dollars per sponsored post—and all you have to do is share an image of yourself using the brand you’re partnering with. Imagine the possibilities: get enough partnerships in line and you could be set for life, or at least a couple of months.
But before you get started on your content plan, here’s a little warning: going overboard with sponsored posts and advertising can easily also lose you followers, which can then demote your status from influencer to has-been. Keep in mind that people browse through Instagram primarily to be social and to be connected with friends and trends, and not to be sold stuff and marketed to. That’s why when it comes to sponsorships, be mindful with choosing brands to partner with. Their language and tone should be in line with yours, just as how an athlete would naturally partner with a sports brand.
2. Sell Products Online
Aside from being a social media tool, Instagram has also become a great e-commerce place where people can both like and image and shop for the item in it. This gives you the perfect opportunity to sell products that you produce yourself, or better yet, source from suppliers—especially if you have nothing particular to sell, or just don’t want to deal with production issues.
And that’s exactly why resellers regularly rake in an impressive amount: because they can focus on selling. The trick is to find items you’d be interested in marketing (and people are actually interested in buying), contacting suppliers, and purchasing in bulk—meaning you get them for much less than what their consumers actually pay when they buy in-store. This way, you get to dictate the price of the items (as long as it’s not more expensive than what the brand actually sells them for) and make commission.
3. Sell Dropshipped Items
If you’re interested in becoming a reseller but don’t want the hassle of worrying about inventory, packaging, or shipping, then dropshipping is definitely for you. All you have to do is sell items using your Instagram account like you normally would, and have the supplier ship your products from their warehouse and straight to your customer’s door.
4. Sell Your Content
At the end of the day, Instagram is all about content. So if you’re a photographer, artist, or designer, why not use the social media platform to sell your actual digital artworks? Post and share them on Instagram, and direct your audience to your website to make a purchase. Or invite them to DM you if they want an original copy of your work. Instagram is a great way to build an artistic portfolio, create an audience, and at the end of the day, make a sale.
5. Become an Affiliate
Another way to sell for other brands is by becoming an affiliate. By taking part in an affiliate program, you can market and push other people’s products or services and receive a cut.
Think of affiliates like a cross between an influencer and a seller: you use your influence to sell something to your followers, for the benefit of making sales for your partner brand, and getting a commission in return. Affiliates usually make money on Instagram by sharing a trackable link or a promo code and making sure that clicks become converted to sales.
If you’re interested, Instasize has a program worth checking out: each time a follower of yours clicks an affiliate link you share and proceeds to download and start a free Instasize Premium trial, you earn $5 USD just like that.
The game now is getting people to actually click through your links. One way to go about this is to create amazing, engaging posts that promote products without being too pushy. Consider also placing your link on your bio, since this is one of the few places you can create and share a clickable hyperlink. Then you can use your posts to direct your audience to your bio, and to click on through if they wanna learn more.