You don’t need us to explain Instagram filters to you. Anyone can throw one on their photo and call it good. But if you’re like us when it comes to your feed, anything less than polished and creative won’t cut it. Gone are the days when Instagram’s Valencia filter reigned supreme, so we’ve created custom filters to help you stand out in the noise.
Our app features over 130 professional-grade photo filters, inspired by your fave influencers and photographers. Did we mention you can use them on video, too? Though our filters are as high-quality as they come, using them effectively isn’t always as simple as one click. Here are a few tricks we’ve found helpful to take your feed from run-of-the-mill to one-of-a-kind.
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This can be whatever you want it to be! White and clean, soft and vintage, bold and colorful — just to name a few. If you don’t already have a defined aesthetic, you might want to consider the types of photos you post often and what edits would complement your subject matter. For example, a predominantly outdoor feed might be best suited with earthy tones and textures, while polished lifestyle photos might work well with bright, simple edits.
For an intentional aesthetic it’s helpful to stick to one filter, especially when you’re starting out. Eventually you might want to broaden your filter use and select a few others based on colors in your photos. Luckily, we’ve organized our filters in packs by colors to make choosing one that complements your photos super-simple. Once you find the main filter you love, it’s easy to find a few complementary ones to throw in the mix.
Like we said, filters aren’t a one-size-fits-all so you’ll want to make at least a few additional adjustments. This first and easiest adjustment is increasing or decreasing the intensity of the filter itself. Once you have the filter where you want it, you can get into the more nitty-gritty edits.