In this interview he shares his experience and advice for anyone looking to start a YouTube channel of their own and how to take that success online into the real world.</p>
Yes, but it’s also been a huge part of my life since I was 14. I got started with Friendster and Xanga back in 2004, they were the first big blogging sites and I noticed there was a community of people who connected online, and I wanted to be a part of that. The term "social media" didn't even exist at this point, but that’s when I started writing music. Then Myspace came out and I realized I could be posting my music on my profile. We're talking beginning stages of MySpace though, there wasn't even a music tool at this point, I had to upload all my music to a Real Player module, there was a lot of learning involved.
In 2006 I found this free website called YouTube that allowed me to upload full videos and all I wanted to do was cross promote my MySpace. It wasn't until 2008-2009 that I started realizing the community that was growing on YouTube. I started paying more attention to the people watching my videos, it was the first time I realized I could communicate with my fans. YouTube taught me to engage, I realized people were hungry for content on there so I jumped at the opportunity to provide them that content.</p>
It wasn’t until I was in school at Berkeley College of Music (2008-2009) and YouTube introduced the partner program. There were only a couple 1000 people who were accepted at the time, me being one of them. There was an application process, I had to write an essay basically explaining how and why I should be making money off of my videos. It was really then that I thought “this could be an actual career” because Youtube was willing to share their ad revenue with their content creating community. Because of Youtube I was booking shows, my first out of state show was in Florida, and then I started booking shows out of the country, the Philippines, Australia, etc.. and it was all literally because of YouTube and the exposure I was receiving.
How has social media played a role in your music success?
What advice would you give someone trying to break into the online music realm?
"Be consistent with your vision and the quality you want to maintain with your videos and your art."
I would say Instagram has been a great tool to put out previews of videos I’m creating. Anywhere really, anywhere that you can put out your content (Tumblr, Facebook, Twitter, etc..) The more you can get people to click on that link from outside platforms, the better the jumpstart will be. The first day traffic really determines how well your video is going to do, from my experience anyways. Especially if you aren’t posting everyday. Lately I’ve been using IG Stories for their “swipe up” feature, it’s a great way to instantly get people to my video.
I definitely feel pressure from time to time. You always feel like there’s some type of deadline for the content you’re creating. Building a genuine audience is SO important because these people will stick with you until the end, regardless of how often you're posting. And the only way to build a genuine audience, is to be authentically yourself at all times. If somebody can’t tell what you do in your last 10 posts, whether it’s on Twitter or Instagram, then you need to remind them, and yourself, why you’re even creating content to begin with. Keeping that relationship up with your fans and yourself, is so important. People have such short attention spans these days, they need to know who you are and what you do as quickly as possible.
"If somebody can’t tell what you do in your last 10 posts, whether it’s on Twitter or Instagram, then you need to remind them, and yourself, why you’re even creating content to begin with."
Do you like the title Content Creator?