With over 313 million people making use of the platform every month, and most of them belonging to a young demographic, it’s easy to see how important it is to have a solid grip on your Twitter marketing strategies. Now, anyone can just come up with a clever handle, upload a profile pic, write a bio, and post their first tweet. But if you’re serious about Twitter marketing, and want to turn that Twitter account into a tool to build your business and grow your brand, you’re going to have to go put in a little more effort than that. The key to maximizing what Twitter has to offer is interaction. The nature of the platform lends itself well to a more conversational interaction with your followers. In other words, it’s not enough to just send out tweets whenever your company has an upcoming event or product launch. A lot of brands on Twitter tend to have this sort of one dimensional approach to their interaction with followers, and it’s a wasted opportunity. The fast paced nature of service means you need to really engage and communicate with followers to get the most of what the platform has to offer. A good tip is to make at least 30% to 40% of your tweets replies to other people. In fact, why not tweet out a few questions, yourself? Another thing you can try is tweet directly to your audience, Instead of a dry tweet with your blog post title and link, you could try something like “What do you all think of this?” followed by the title and link. Fostering that type of casual, easy-flowing communication should be a core component of any Twitter marketing strategies you come up with. Remember, being more conversational ups your engagement rate.
The Importance of Visual Imagery
But how do your visuals fit in to this? Visuals are one of the most powerful tools in any marketer’s toolbox. Vision, after all, trumps all other senses when it comes to retaining information. Studies have shown that after three days, people are likely to remember only 10% of information that they’ve heard. But pair that same information with relevant visuals, and they retain about 65% of it. That’s pretty useful information for anyone looking to build their brand or promote their business. It’s no wonder that 80% of marketers use visual assets in their social media marketing. After all, there’s a veritable jungle of information out there, all every tree competing for your audience’s attention. So it makes sense to make it easy on them, and convert most of the textual information you have into a more appealing, easy-to-digest visual form. And that goes double for a microblogging platform like Twitter.
Getting the most out of Twitter marketing using creative visuals isn’t even that hard, provided you put some care and thought into your approach. And there are solutions for every skill level. Not everyone is a skilled Photographer, or has the budget and time to hire one. Not a problem. There are tons of great stock photo services online, such as Unsplash or Pexels, that can get you started. If you’re thinking of going down the stock photo route, avoid cold colors and images that blend into the background. You should use images that stand out and grab your audience’s attention from the get-go. If you have access to a Photographer, it may be worth it to get yourself some original images. That way you can tailor the images to your specific Twitter marketing strategies. You can even do things like incorporate your company culture in your tweets by featuring behind-the-scenes photos and images of your employees.
Templating Your Imagery
A good way to step up your output of original imagery is to use templates. Having simple, striking graphics or images on hand to frame your blog post headers or influencer quotes can save you a lot of time. They’re also a fantastic way to subtly introduce your personal branding in your visuals. Keeping your templates simple and consistent will work well with Twitter, drawing your reader’s attention and allowing them to know exactly what they’re clicking on. Sites like Venngage have some really good examples to help you get started.
On the topic of drawing your reader’s attention, using illustrations and hand-drawn images is another great way to help your content stand out. Appropriate use of illustrations can help your brand or company appear more playful and accessible, as well as make a complex product or idea seem easy to understand. Whether you use photographs or illustrations, it’s also worth noting that using bold, brash colors can pay dividends in Twitter marketing. Making an image jump off the white backgrounds of their screens will grab a user’s attention and get your message across.
Remember, in the informational jungle of social media, half-measures simply won’t cut it. If you want people to pay attention to your particular tree, you’re going to need bold, striking, and consistent visuals. Follow these simple steps and you’ll be well on your way to Twitter marketing success.