But it doesn’t just need to be there, it needs to stand out.
It takes just under two-tenths of a second for someone to form a perception of your brand based on a social media profile, so it stands to reason that your Instagram profile needs to be perfect- starting with your bio.
Your Instagram bio is a prime piece of social media real estate. It’s also the best opportunity you have to make a great first impression on potential followers and customers. So, it’s a no brainer that you should ensure you’ve done everything you can to grab their attention- starting with your bio.
Given that you only have 150 characters to work with, you’ll need to carefully choose the keywords you want people to associate with your brand. Most importantly, include a short, memorable link that directs your audience to somewhere they can learn more about you. Seeing as this link is your best opportunity to turn visitors into customers, it’s worth evaluating how you can make the most of that seemingly small asset and what tools are available to help you do it.
The Evolution of Instagram Bio Links
Generic short URLs have been popular additions to Instagram bios in the past, and they served a purpose in that they didn’t take up too much space and provided basic stats (to anyone who knew how to access them, which wasn’t ideal). The thing about social media, though, is that it’s constantly evolving. And we need to evolve along with it.
Nowadays, there are so many factors beyond shortening to consider when choosing a tool to optimize your Instagram bio link. Like, say, what the link will look like (i.e. whether or not it’s on brand and if it looks trustworthy to users), what tracking capabilities it offers, and even how many destinations you can send visitors to.
That’s right. Generic short URLs are out and custom, trackable short links with multiple destinations are in. But with so many similar offerings on the market, how do you know which one is best for your brand?
Well, we’ve compiled a list of the best Instagram bio tools available in 2019, along with the features they offer and how much each will set you back.
So, let’s jump in and take a look.
LinkGallery is a new product from the popular URL shortener, Rebrandly that allows you to link followers to unlimited destinations from a single URL. You can create a customized landing page specific to your brand and host links to relevant content, other social media profiles, or even your website. You can also get detailed click analytics from your audience to give you a better understanding of what’s working well and where you’ve got room to improve.
Digging a little deeper, you can use Rebrandly’s link retargeting technology to quickly build out your audiences in Google AdWords or Facebook- giving you a better chance of closing the loop with prospective customers who land on your Instagram profile. And, if you want to make the customer journey as personalized as possible, you can route your audience to specific destinations based on their behaviour.
Getting set up is super simple. All you have to do is connect your Instagram account to LinkGallery and it will sync details like your profile picture, name and username with your new custom bio page. Add your own personal touch and your links, and you’re good to go.
- Fully customizable bio page
- Ability to host multiple links
- Detailed click analytics for each link
- Ability to edit links and destinations at any time
- Option of embedding videos
- Include social and website icons
- Compatible with Google Analytics
- UTM builder
- Link retargeting - add up to five retargeting pixels (paid)
- Traffic routing (paid)
Pricing: LinkGallery itself is free to use- to access the more advanced features like link retargeting and traffic routing, you’ll need to upgrade to a paid Rebrandly plan- meaning you’ll also get access to their full-suite link management platform.
Instagram doesn’t allow you to put links in the captions of posts on your feed, but with Linkpot you can generate a series of codes associated with your main bio link and send people to a unique destination from every post you share.
Their free plan gives you the ability to create one “pot” (which is the main link that appears on your profile) that can hold up to 500 sub-links with specific codes. Their pro plan, which is coming soon, promises the ability to host multiple Instagram accounts along with some other yet-to-be-revealed features.
- Ability to create 1 Instagram bio link (or “pot”)
- 500 sub-links with specific codes users can enter to access the content
- UTM parameters
Pricing: Free (currently)
Linktr.ee offers a free plan which includes basic link analytics (the number of times the links have been clicked), but you’ll need to subscribe to the PRO plan to access their more enhanced features like link, font and color customization, as well as their analytics and retargeting functions.
- Unlimited links
- Unlimited clicks tracked
- Retargeting (paid)
- Link scheduling
- Customizable bio page (paid)
- Email integrations available (paid)
Pricing: The free plan includes unlimited links and clicks tracked, but without customization capabilities. To access their more advanced features and use your own branding you’ll need to upgrade to the Linktr.ee PRO plan.
Lnky.in is free and simple to set up. While it’s not as customizable as some of the other tools on this list, it gives you the basic functionality of being able to choose from a handful of themes and vertical images, as well as customize the colors of the text and buttons. You can also link your Google Analytics account and Facebook Pixel ID to utilize additional tracking parameters within the tool.
One thing to note is that you have to sign up with an email account, so the tool doesn’t automatically sync with and pull information from your Instagram page like some of its competitors.
- Compatible with Google Analytics
- Facebook Pixel ID
- UTM parameters
Hype Link allows you to create multiple bio pages containing up to 10 links each on their free plan. You can also embed videos and music, but if you’re looking for anything more advanced, you’ll have to pay. They have a plus plan that gives you the option of connecting a custom domain to your account, attaching thumbnail images to your links and hosting up to 25 links per page- but you’ll need to opt for their pro plan to avail of their more advanced features.
- Create multiple pages (custom on paid plans)
- 10-Unlimited links per page
- Embed videos and music
- Add thumbnail images to links (paid)
- Custom domain support (paid)
- Google Analytics integration (paid)
- Facebook pixel integration (paid)
- Mailchimp integration (paid)
- Analytics (paid)
- Ability to customize branding (paid)
Pricing: With their free plan, you can create pages with their branding and host up to 10 links. Their paid plans come in two tiers- the first of which lets you customize your own pages and the higher tier which includes the full suite of analytics and integration features.
As with anything in marketing, it’s important to be able to track, analyze and optimize everything you do to constantly improve your performance. When your window of opportunity with potential customers on social media is so narrow, there’s little room for error.
Having a well-optimized Instagram bio link gives you the opportunity to properly showcase and introduce people to your brand. Whether you want them to visit your blog, online store or website, or even watch a recent video- you can give potential customers the option of choosing the path they want to take to learn more about you, seeing what the most popular route to conversion is and optimizing your marketing campaigns and spend based on those insights. Simple!
Have you used another Instagram bio link tool? We’d love to hear about your experiences in the comments!
Beth McEntee is a Marketing Manager at Rebrandly, the URL shortener and link management solution. When she’s not dreaming about generating leads you’ll find her wandering the streets of Dublin with her golden retriever (getting rained on, most likely) or curled up by the fire with a book and a cup of tea.