It’s 2019 and Instagram continues to grow. More influencers and brands have made it a lucrative platform they can dedicate to, giving them unprecedented exposure and reach that you don’t get anywhere else.
You’ve got followers, you’ve got engagement, you have an awesome feed and an aesthetic that’s on brand and interesting. But, what’s next?
The sky’s the limit when you dedicate time to growing your Instagram. But you may be wondering how to join the elite league of individuals that seem to get all the coolest sponsorship deals, the epitome of all your #feedgoals and a following that’s right up there with the world’s hottest celebs.
How to become Instagram famous, you ask? Here’s a list of some strategies you can double down on:
1. Authenticity is Key
Sure, Instagram is all about curation and posting a photo straight from your camera roll without thought or edit won’t help you grow at all, but this doesn’t mean you have to distance yourself from your followers. In fact, it’s all about personality!
Show who you really are through captions. Be friendly and amiable. Share behind the scenes footage or outtakes using IG stories. Maximize Instagram stories. It’s a great place for you to be less of a curator and more of a storyteller.
2. Put Out The Best Content You Can Make
Take the time to polish your images before posting. This is also the fun part, and how you can express and create as a content creator on Instagram. Adopt an Instagram theme to apply to your posts for a cohesive look. Don’t be afraid to switch it up every so often and change a theme if one isn’t working for you.
A good rule of thumb is to post 2-3 high quality posts per day. This tells your followers that you are serious about Instagram by being consistent and giving high quality, valuable content. Even if your feed looks great, but you post sporadically, chances are you won’t get that follow. Active accounts get the most activity!
3. Apply Best Practices
It doesn’t hurt to have a refresher of simple, straightforward strategies that get your name out there and encourage people to follow and engage with your content.
- Don’t be afraid to tag posts! Posts with over 11 hashtags get the most engagement. Make sure all the hashtags you use are relevant to your post. You don’t want to spam.
- Avoid hashtags that will get you shadowbanned, or generic ones where your post will be buried with other new posts immediately.
- Create a catchy hashtag that encourage people to track and even participate.
- Write a bio that is short, attention-grabbing, and appropriate for your niche.
4. Do the Legwork
A ‘build it and they will come’ mentality won’t get you very far, or it could take a long time before you get your goal of becoming Instagram famous. Posting content is only half of it. The rest involve putting your name out there and networking. Reach out to media to be featured on an article to get you mileage. Leverage shoutouts with complementary brands and accounts to get a wide reach more directly.
In-app, you can engage with your audience by liking and replying to their comments. Add CTAs to your captions, engage with similar accounts to encourage them to interact with you. High engagement is a valuable metric.
How to get Instagram famous? It has nothing to do with becoming a celebrity! It’s a combination of best practices and reassessing your goals and objectives. When you strategize and have a plan, you’ll see your following and reach triple or more with each new post!