It’s no secret that brands are spending a ton of money on influencer marketing. That’s not an exaggeration. We’re talking ten billion dollars by 2020. There’s good reason for that. With over 800 million active monthly users, Instagram is a powerful platform that carries massive value for brands. That many users means that any conceivable person a given brand might want to target can be found on the platform. What’s more, those users already follow people who are tastemakers and trusted voices. These influencers represent a tremendous opportunity for a given brand. People actually make purchases based on these influencer’s recommendations. In fact, studies show that consumers have ranked Instagram influencers as the sixth most effective factor in influencing their purchases. They are, after all, called influencers for a reason.
It may seem like easy money on the surface, but learning how to become an Instagram influencer takes more than just a clever concept and impeccable taste. You need to put in the work to stand out from the crowd. For those who do, it’s a great opportunity for you to earn money online and be your own boss. If you think you’ve got what it takes, read on. We’ve put together a handy guide to help you get started learning how to become an influencer on Instagram.
Discover Your Niche
Your first and probably most important step is to figure out your niche. Remember, Instagram has over 800 monthly users. You’re going to need to stand out if you want to garner enough engagement to make this worthwhile. Finding something that people will want to keep coming back to is critical to this. With the right topic, it won’t matter whether you have 4,000 or 400,000 followers. Having a highly engaged audience that trusts your opinion is what makes all the difference. So it’s very important to pick a niche that you are passionate about. You want to be authentic about this. Believe me; your audience will know if you are faking it. Make sure you are knowledgeable and have a real interest in what you talk about. Don’t copy what others are doing just because they are successful. People will respond to your genuine passion for what you do, and that’s exactly the type of influencer brands want to work with.
Fine Tuning Your Instagram Bio
Once you decide on your niche, it’s time to start fine tuning your Instagram account. The best place to start is to fine tune your bio. People are attracted to a compelling story, so you should present your bio in a way that engages people. It’s the first thing a potential follower sees on your account, so making it noteworthy. The best stories, after all, are the ones that leave the reader wanting to hear more. That will keep people coming back and checking your posts. They’ll want to see the next chapter in your story. Remember, though, being authentic is vitally important if you want to build a following that trusts you. So while you should keep it interesting, you shouldn’t stray from the truth.
Content, Content, Content
Now that you’ve gotten that done, it’s time to focus on your content. With the amount of stuff already out there on Instagram, you’re going to want to strive for high quality content. I know, easier said than done. But if you want people to like, comment, and follow you, you owe it to them to provide content they’ll want to see. Blurry, poorly lit shots don’t usually attract legions of fans. Invest in a good Smartphone or DLSR camera, and learn how to use them! Spend time taking photos to learn the basics of composition, lighting, color, and focus. And it doesn’t stop there, either. You will also need to make sure you write engaging captions and use the right hashtags to attract your ideal followers. It takes time, but there’s no substitute for practice to get good at it.
Curating Your Instagram Feed Aesthetic
Now that you’ve mastered your individual posts, it’s time to consider how your content looks when viewed collectively. One of the things that separate a good influencer from a wannabe is a consistent aesthetic. Having a cohesive look across all your posts not only looks great, but it goes a long way in keeping followers scrolling. This is a big win for you, because keeping your audience scrolling and liking up your engagement. When you start working with brands, your engagement statistics will play a big part in landing you a paying gig.
Engaging Your Audience
Since engagement is the name of the game, committing to a consistent posting schedule will pay dividends in the long run. Instagram’s algorithm is built to reward accounts that posts consistently. This is because the platform wants users to consistently use the app, so it rewards accounts that help achieve this. Tools like Later or Planoly are invaluable in helping plan out your feed for the week.
Remember to keep engaging your followers. Don’t just post and run. Ask your followers questions in your captions. Take the time to answer their questions and reply to their DM. This will help build a sense of community, and will go a long way in keeping your audience sticking around. Learning how to become an Instagram influencer is all about building and nurturing relationships. Take care of your followers and they’ll help you achieve your influencer goals. Good luck!