We had the opportunity of chatting with Melissa about her online success and how being a Yogi influencer has not only changed her life, but the lives of many. With nearly 200k followers on IG, Melissa's sunny outlook and warming personality are undeniably authentic, and after finding out that she's been using InstaSize for years now, we knew we had to feature her. Sit back, stretch it out, do whatever you need to do, but prepare yourself for inspiration, because it's headed your way.
For 6 years I worked in Corporate Finance and Accounting full time as a CPA, I was working anywhere between 60-80 hours a week and didn’t have time for much else besides work, but always made my health and fitness a priority. After transitioning to a new job with a more flexible schedule I appreciated the free time in my day more and began taking Pure Barre classes every single day after work. One of the managers approached me and asked if I would be interested in becoming a teacher. Conveniently enough, they needed a 6:30am instructor, which would be the only time I could fit in my schedule before work. Becoming a Pure Barre Instructor unlocked a passion I had no idea was inside of me and I was doing something I genuinely loved. After teaching my first class I realized what an impact teaching fitness had on people’s lives – and I was instantly inspired. I always felt I needed some sort of professional career to feel successful, but I was starting to learn that wasn’t always true! I began to video myself before my Pure Barre classes and would post them on my personal Instagram – I began building a community in the Pure Barre world, and connecting with people all over the country. Shortly after, a friend from Pure Barre took me to a yoga class and I found it to be an incredible outlet for me during a difficult time in my life. I began to practice yoga on the beach every morning and loved the mental benefits and positive changes I began to see. My Instagram page became more Yoga focused and I started to seek out more people in the yoga Instagram community because I was so inspired! I found the online yoga & fitness community to be so supportive.
I never looked at growing my page from a numbers perspective. I loved seeing the engagement on my photos, but only because I was so excited to be a part of this amazing community. My focus has always been more of building a community of people who are positive minded and truly supportive of one another. I wanted to create a safe and fun space where people could join in on my journey and support one another along the way.
When someone comes to your page for the very first time, what do you want them to take away from your page and online presence?
For me it is so important to be authentic and true to who I am. I am very open with my followers, and I want them to personally get to know me. There is so much good and positivity in each day, and I do my best to showcase that through my page. I want people to come to my page and always feel like it’s always a bright sunny day and to leave feeling better with a smile on their face. Of course I have my bad days too, but I truly love to show how you can always see try to see the best in any situation.
"My focus has always been more of building a community of people who are positive minded and truly supportive of one another."
InstaSize is a great way to edit my content and spread my message. I love using it to write on my photos, make memes, collages, and filter photos.
How has Yoga/meditation benefited other parts of your life?
How often are you creating content? Do you have any tips on content creating?
We know a lot of Yoga and meditation practice is centered on disconnecting and being in the moment, while social media may completely contradict that ideal…how do you manage to find the balance between the two?
We notice that all of your content online is very positive & you are constantly providing value to your audience, we love that about you, where do you find your motivation?
"There is no right or wrong way when it comes to creating content."
If you are looking to establish your own brand, here are a few of my top tips:
- If you can make your brand more niche specific at first. It is easier to build a community around something more specific than something more general.</li>
- Work hard and be consistent! You have to care about your page even if nobody else does. Don’t be discouraged, your hard work will pay off!