Marketing on Facebook is easy, what with its many ad formats available for your every need. The trick to blowing up your brand on Facebook is learning about its different placement options—then you can begin to study how you can use these to create visually stunning ads that stand out and meet your marketing objectives.

Luckily, we’ve compiled this year’s specs for you.



Single Image Facebook Ads

Choose this format when you want to drive people to your site, create an ad in minutes, and raise awareness of products.

  • Image
  • Size: 1200px x 628px
  • Ratio: 1.91:1
  • Minimal text on the image
  • Copy
  • Text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

Single Image Facebook Ads


Single Video Facebook Ads

Choose this format when you want to quickly capture attention and create impact in the span of a few seconds or more.

  • Video
  • Format: .mov / .mp4
  • Aspect Ratio: 16:9
  • Resolution: 720p minimum
  • File Size: 2.3GB maximum
  • Length: 120 Minutes maximum
  • Thumbnail Image: 1200px x 675px
  • Copy
  • Caption: 2200 characters
  • Headline: 25 characters
  • Link Description: 30 characters

Single Video Facebook Ads


Slideshow Facebook Ads

Choose this format if you need to create an immersive experience quickly, make great ads directly from your Page or phone, simplify a complex process or narrative, or reach people with slower connections.

  • Images
  • Size: 1280px x 720px
  • Aspect Ratio: 16:9, 1:1, 2:3
  • Format: .mov / .mp4
  • Copy
  • Text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

Slideshow Facebook Ads


Canvas Facebook Ads

Choose this format if you want to hook your audience with a story and engage them with an immersive experience.

  • Images
  • Size: 1280px x 628px
  • Videos
  • .mov / .mp4 (16:9 or 1:1)
  • Copy
  • Text: 90 characters
  • Headline: 45 characters
  • Link Description: 30 characters

Canvas Facebook Ads


Carousel Facebook Ads

Choose this format of you want to show off multiple products, highlight the features of a single product, get people to actively engage, or explain a process.

  • Images
  • Size: 1080px x 1080px
  • Minimal text on images
  • Video
  • Format: .mov / .mp4
  • Aspect Ratio: 1:1
  • Resolution: 720p minimum
  • File Size: 2.3GB maximum
  • Length: 60 minutes maximum
  • Thumbnail Image: 1080px x 1080px
  • Copy
  • Text: 90 characters
  • Headline: 40 characters
  • Link Description: 20 characters

Carousel Facebook Ads


No matter the format, keep in mind that the key to a successful social media campaign will always rely on the quality of your visuals. Don’t forget to quickly run your images through Instasize to make your colors pop or to improve the layout of your visuals. (For more mobile photo editing hacks, check this out.) You can also use the app to create and edit amazing videos that not just catch your audience’s attention, but get them clicking through your ads as well.