As a content creator or someone who wants to share uploaded media online, a YouTube channel could be one of the most effective platforms to do it. 3.25 billion hours of video are watched on YouTube each month, and 6 out of 10 people prefer online video platforms to live TV. YouTube has become the third most popular search engine after Google and Facebook, making it the ultimate go-to video source of internet users today.
Think about this: your YouTube content could be the next thing that goes viral.
If you think you are finally ready to build your own YouTube channel to showcase your content to the rest of the world, here are some important reminders to get you started.
Discover your niche and keep improving
Your creativity is your strongest weapon, and learning how to use it to attract subscribers is the foundation of a successful YouTube channel. Whether you are into video blogging (vlogging), music, tutorials, or product reviews, find out what kind of style works best for you so you can nurture your talent in a way that fits well with your audience. Find out what they like: do they prefer a funny, loose tone or a more serious or formal approach? Once you’ve figured out and mastered what your audience wants, it will be easy for you to produce content and make your tone coherent and identifiable.
Create engaging and creative content
No one wants to subscribe to a channel with bland content. You can start by making sure that your videos are visually appealing and entertaining. What do you find entertaining while watching other YouTube stars? What type of editing are they utilizing to make you watch their videos from beginning to end? One trend we’ve caught on to is the art of “jump cutting”, an editing style that allows you to quickly jump from one scene to the next, eliminating unnecessary pauses, or breaks between segments. This type of editing style will keep viewers glued to your content as you quickly move from subject to subject. Software like iMovie and Final Cut Pro will allow you to quickly achieve edits like this. For more tips and tricks, check out Pro's guide to easily creating and publishing a YouTube video.
Prioritize quality over quantity
Producing high quality videos is the best way to attract followers and keep them peeled for updates. If you produce your own videos, it wouldn’t hurt to constantly make sure that you are releasing HD quality videos with crisp imaging and clear sound. Invest on video production tools such as a decent microphone, a camera with a tripod and a desktop screen recorder. It is better to spend more time on making videos that you will be proud to share rather than trying to release a bunch of mediocre ones.
Work on establishing a strong social media presence
When starting a YouTube channel, an initial goal would be to gain as many subscribers as possible. Include links to your other social media profiles (Facebook page, Instagram page, Twitter page) within your videos and vice-versa. Building relationships with other vloggers with similar interests as yours is also a good strategy to bring more exposure to your channel. When building your brand presence across social media platforms, it’s important to remember that consistency is key. The same message and tone that you’re spreading through your YouTube channel should transition over to your Instagram feed, Twitter, etc. An easy way to ensure that this is happening is to keep your editing style similar across all platforms. Using the editing tools on Instasize can help you achieve this consistency. The app offers over 50 different photo/video filters, choosing your top 3 favorite and using them consistently will help you better establish your brand narrative. The app also comes equipped with a text editor, allowing you to add various text layouts to both photo + video content.
Know important YouTube statistics
In order to maneuver your way around the YouTube universe, it might be helpful to know numbers and statistics to help keep you inspired. YouTube has paid out over $2 billion on user rights since 2007, and why not: the video streaming giant accounts for more than $1.5 billion in online advertising revenues in the United States. YouTube has a strong modern audience, with 8 out of 10 18 to 49-year-olds watching YouTube videos on a regular basis willing to spend at least 40 minutes of their day watching videos through their mobile devices. By staying on top of stats, you’ll be able to better narrow down your target demographic and find out how to get your content in front of their eyes.
Protect yourself as an artist
While uploading your videos online and building your platform has a lot of advantages for you as an artist, there could also be cons, such as copyright infringement and unfair monetization. Seeking assistance on how to rightfully monetize your content could be worth looking into, especially if you want to actually earn off of your creativity.
A good example is Vydia, a content management platform that provides creators the tools they need to properly monetize their content across the web and ensure they are getting paid. They work on empowering creators by protecting their digital rights, earnings, and social media trending through one solid platform. Vydia works with over 200,000 artists worldwide and offers a wide selection of distribution and monetization services available via desktop and mobile. Vydia has become a premium partner for YouTube, Facebook, Vevo, Instagram, and big shot networks such as MTV and BET. To learn more about Vydia, head over to Vydia.com.