Content Curation as an Art Form, with Ty French
Tyson French, more commonly known within the world of social media as TyFrench, was born to create. Growing up with an intuitively creative spirit, Tyson has been able to turn his passion for photography and cultivation into a budding career as a content creator. Now living in sunny Los Angeles, Tyson tells us a little more about how he got his start, what it's like creating content full time, and how he curates an aesthetic that looks like it's been pulled straight out of a daydream.
Instasize: Tell us a little more about yourself! Are you a full time content creator? What were you doing beforehand?
Tyson French: Hey guys! The name’s Tyson French. Yes, Ty is short for Tyson (NOT Tyler, lol). Most of my close friends and family actually call me Tyson, I HATED being called Ty as a kid. When instagram came along, I wanted my username to be as short as possible for aesthetic purposes, so I went with tyfrench and now Ty has stuck. I am a 22 year old full time content creator living in sunny Los Angeles, California. Before being a full time content creator, I was a full time freelance photographer. I shot everything from weddings, to senior portraits, to magazine covers.
IS: How did you get into mens fashion? How did you decide that was the niche you wanted to focus on vs. your other interests?
TF: If you ask anyone that has known me for a while, I have ALWAYS been huge into fashion. I feel like fashion became my niche very organically throughout the years. Photography and fashion have always been such a big part of my life, and becoming a content creator was the perfect way for me to merge the two together.Run »Result Size: 826 x 1195
IS: Your feed is honestly a piece of ART, who takes your photos? Do you dabble in photography yourself?
TF: First off, THANK YOU! Seriously, there is so much time and hard work put into it, so it means a lot when people notice and appreciate it. Like I said in the first question, I was actually a photographer before I was a content creator, so that plays a HUGE part in my content and the aesthetic. All of the photos on my feed are taken on my camera and edited by me. I’ll either self timer with a tripod, or I’ll have a friend that I’m with snap some shots of me. A lot of my friends are also content creators, so it’s nice to be able to help each other get your shots.
IS: Tell us about your editing process. How have you achieved such a gorgeous aesthetic?
TF: My editing process may be a little different than most content creators. Since coming from a photography background, I have always been very particular with editing and always wanting each photo to look like art. Over the years I have created an editing vibe that stands out and is unique to my style and I feel really reflects how I see the world. After I perfected it, I even now sell those lightroom presets to content creators or instagramers who would like to achieve the same tones and colors as my feed. I love watching people create and make them their own. I wish so bad when I had started photography that their were people like me selling presets and making it easier to build a consistent editing vibe.
IS: How do you work with brands? In the beginning of your creative journey, did you outreach to brands on your own?
TF: In the beginning of my creative journey I 1000% reached out to brands in hopes of working with them, and to be honest, I still do that sometimes. If I come across a brand that I think we could mutually benefit from working together, I see no harm in reaching out. I think it's a really good way to get your foot in the door. I am currently signed with an agency that helps me to get jobs with brands, and a lot of the brands initially reach out to me to work together on campaigns. I for sure do not accept every campaign that is thrown my way, I strive to only work with brands that I genuinely like their product.
IS: What is your biggest quam with Instagram as a whole? What are the aspects of Instagram/social media that you enjoy?
TF: I have met some of my BEST best best best friends through instagram. That is probably my favorite thing about it, connecting with people that are like minded. It’s fascinating that you can meet people that may live thousands of miles away, and become best friends. Also, I am a very visual person, so I love having constant inspiration to look at via instagram.
IS: Who inspires you to continue to create through photo and video? Any Instagram accounts our readers should check out?
TF: One of my best friends, Tessa Barton (@tezza), is one of the most inspirational people I know, and her account speaks for itself. She is a beam of light in this content creating space and is constantly thinking of the next thing. Not to mention she is one of the nicest and funniest people I’ve ever met.
IS: What is the biggest misconception about working as an influencer?
TF: I think a lot of people don’t understand, at least from my experience, how much work it truly is. Sure, we may get to have more leniency with our schedules as a “normal” job, but also there are days were I work for 18 hours straight. I feel like a lot of people glamorize it, and view it as just getting paid to get free things and travel, and that is for sure not the case. Don’t get me wrong, there are a lot of perks to it, but they come at a price. Sometimes it’s not easy to have your job be focused around what your life is and how you look.
IS: Any advice for someone looking to follow in your footsteps in hopes of traveling and creating?
TF: My main piece of advice would be to create what YOU want. Not what you think will get the most likes. Not what everyone else is doing. Be different, be YOU! The influencer space is so saturated now, that if you are not different and standing out, you are going to get lost and not me successful. Don’t get wrapped up in the numbers and comparison. I’ve been on instagram for like 6 years, so people don’t see a lot of the work that has lead up to my success now. People assume it will come overnight, or in 6 months even. This takes time and you have to be patient with yourself.
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