7 Excellent Tips on Youtube Monetization
No matter how much time you spend online, chances are you use at least part of that time to watch videos. In fact, more video content is uploaded in thirty days than major U.S. television networks have created in thirty years. YouTube, the premiere video sharing social media platform, has over a billion users (almost a third of all internet users!). More than five hundred million hours of video are watched on the site each day, with 45% of internet users watching an hour or more of content daily. Never before has it been easier for people to see and be seen by an audience of millions. Numbers like that can be staggering and hard to comprehend, but they also represent a fantastic opportunity.
The great news is that if you create content and post it on YouTube, you can earn money from it. Now, it isn’t as simple as slapping together something and uploading it. You need to accomplish a few things first before you can learn how to monetize your YouTube channel. Let’s start with the basics:
To qualify for YouTube monetization, your channel needs the following:
- Minimum 1000 subscribers
- Minimum 4000 watch hours over the last year
This policy came into effect in early 2018, and it underscores the importance the site puts on the time users spend watching your content over the amount of views your videos have. After all, YouTube’s objective is to keep users on their platform for as long as possible. Now you may think that those numbers would be hard to reach. But based on conversations on the r/youtube and r/youtubers subreddits, those benchmarks are quite manageable. Implementing an effective SEO strategy will make achieving those targets even easier.
Enabling Youtube Monetization
Once you have the required watch hours and subscribers, it’s time to enable monetization. First off, you need to click on My Channel on the drop down menu after you click on your icon in the top right corner of the screen. Once that’s done, click on YouTube Studio (beta). From there, click on Creator Studio Classic, located on the bottom of your screen. Once you are in the Creator Studio, you need to click on Channel, then Status and Features. Finally, you’ll see an option that says Monetization, simply set this to Enable. Once this is done, you’ll need to accept the YouTube Partner Program terms. Then you need to sign up for AdSense, or link an existing account. Once all of this is done, YouTube will review your application. It may take up to thirty days to secure approval, but don’t let the wait discourage you. Continue posting videos, work on your SEO (keep track of your page's SEO with a SERP Checker), and remain engaged with your audience. There’s always room for improvement, after all. Here are a few tips that can help you improve your YouTube Monetization.
7 Tips for Youtube Monetization
- #1: Have a clear strategy. It isn’t enough to shoot a video about whatever you feel like talking about today. You need to research what’s popular on YouTube, and what should, hopefully, get a lot of views. Think of something that would entertain people. Or something you can teach that’ll be useful for them. Include effective keywords, as well as your competitors in your research. Don’t worry; there are tools to help you with this.
- #2: You can monetize Youtube with Brand Sponsors. If you’re a blogger, you may already be familiar with this method. You need to pitch companies you love with sponsorship opportunities and see what ends up working for you. It’s always best to work with brands you trust to promote products you believe in. Authenticity is something your followers latch on to. Remember to properly disclose your sponsors. Google has paid product placement guidelines you need to follow.
- #3: It’s also possible to monetize your channel using Community Sponsors. YouTube has made available a “Sponsor” button where your most dedicated fans can sponsor your channel for only $4.99 a month. This gives them special perks like access to sponsor-only content. Creators receive 70% of the revenue after local sales tax is deducted.
- #4: You can also benefit from YouTube Red subscribers. YouTube red is a service that users can buy that eliminates ads from their videos. As a content creator, you can receive a commission based on how much time Red subscribers spend watching your videos.
- #5: Once your channel takes off and your brand becomes more recognized, you may want to consider selling merchandise. Specially branded merch like shirts, coffee cups, and the like can be sold through your videos. There are even several good drop-shippers available so you won’t even necessarily have to mess with inventory. If you’re an Amazon Influencer, you can link to your Amazon page or Amazon post and sell your merchandise there. Speaking of which…
- #6: You can earn money through your Amazon recommendations by Becoming an Amazon Influencer. The income influencers can get from affiliate sales varies per brand, but it normally ranges from 10-20%. Once you get approved, you can create a page on Amazon filled with products you recommend. You can share a link on your videos and earn a commission when someone clicks through and buys a product.
- #7: And finally, Affiliate Marketing is another great way to grow your Yotube channel. YouTube in particular is an awesome place to share products through unboxing videos, tutorials, and product reviews. More than just writing about it, video allows you to actually show a product in action, and it lends a more genuine dimension to any testimonials you may make.
Monetization can be tricky, but it literally pays to keep working at it. So create content you are genuinely passionate about. Work with brands you believe in, and enjoy engaging with your followers. Do right by them, and they’ll stick around, allowing you to earn money doing what you love.