Pinterest is one of the top social media platforms today. While it’s not quite as active as Facebook or Instagram, 250 million active users monthly is still a huge number. You can get a lot of traffic to your website if you know how to use Pinterest for marketing.
Here are 5 actionable tips you can apply to improve your Pinterest marketing strategy:
5 Pinterest Marketing Tips
Tip # 1: Make sure your Pinterest profile is on brand and professional.
Just as you would on other social media profiles, make sure you’ve uploaded your brand’s logo as profile picture. Make sure you’ve written a brief bio that’s on brand and tells visitors who you are, giving them an idea of the kind of content to expect. Upgrade to a business account to access Pinterest’s analytics features and add a link to your blog or website to verify your profile.
To create a cohesive profile, upload board covers you create yourself using brand colors, fonts, and your photography style. You can use Instasize to create covers, adding text that will tell visitors what the boards are.
Tip # 2: Make pinning easy for your website’s visitors.
Enable Pinterest’s save button to automatically give visitors to your site an option to pin content from your site.
You can also apply to enable rich pins, different types of pins with special fields depending on the type of content they link to:
- Product Pin: provides pricing info for products and enables the ‘add to bag’ option
- Article Pin: shows the post’s author, featured image, content of the article
- Recipe Pin: easily shows how long a recipe would take to make
Other rich pins are place pins, movie pins, and app pins.
Content that work well on pinterest: how-to’s, diy’s, inspirational content, home decor, etc.
Tip # 3: Customize your pins and boards to get more traffic.
Upload pins via linking to your website instead of manually uploading images. This keeps the source link back to your site, generating you a valuable backlink per uploaded pin. Make sure to write pin descriptions to encourage visitors to like, comment, share, or even repin to their own boards. You can use a couple of hashtags on the descriptions, too.
Keep board titles short. You can also make the most out of board titles by making them on brand and writing them in a consistent style. Make sure your pins are tagged in the right categories, and upload high quality lifestyle-type photos in 2:3 or 1:3.5 aspect ratio as featured images.
Tip # 4: Be active on the platform.
Don’t just use Pinterest to post your own content. If you want engagement, you have to engage with other users. Like, comment, and repin from relevant accounts. This gives your brand increased visibility on Pinterest as well as to the followers of these accounts.
Being active on the platform also improves your SEO, showing the platform that you are constantly generating new content.
Tip # 5: Apply search engine optimization (SEO) best practices.
Applying all the strategies above will help with search engine optimization, but observing best practices such as using keywords in descriptions will not just increase your visibility on Pinterest’s internal search engine, but on Google, too.
To see if these strategies are working, periodically check Pinterest’s native analytics reporting, showing you important data such as best performing content for the day, week, or month.
While some types of content and industries - such as weddings and events--are a better fit for this platform than others, knowing the best practices of Pinterest marketing could significantly boost your traffic, regardless of brand.
Make sure you don’t overlook Pinterest as part of your robust social media strategy!