Whether you are looking to increase your blog’s visibility, or drive more traffic to your site; there’s no denying that social media is one of the most powerful tools at your disposal. While posting on social media platforms will allow you to engage with a lot of people in a short amount of time, the best place to start is at the top: Facebook. Launched way back in 2004, Facebook is the undisputed king of social media platforms. There are more than 80 million small and medium-sized business pages on Facebook, and a staggering 96% of businesses use the platform.
If you’re looking for social media tips for marketing on Facebook, one of the best ways to maximize what the platform has to offer is to join groups. Being an engaged member of a small, focused community allows you to connect with people that share a common interest, as well as potential customers or clients. They also give you the opportunity to learn from practitioners and professionals. Using Facebook groups for marketing is also a great way to gain exposure for your own posts, as well as products you are promoting.
While there are thousands of groups on Facebook relating to marketing, not all groups are created equal. A fair percentage of them have a high level of spam posts, as well as dubious low-quality service offers. To help you avoid these pitfalls and navigate towards productive interaction, we’ve compiled a list of five groups noted for their considerable number of members, high level of community engagement, and a strictly enforced no-spam policy.
1. Digital Marketing Question & Answers
Digital Marketing Question & Answers is a closed group that boasts upwards of 42,500 members, consisting mainly of digital marketers, business owners, and students. The group focuses on marketing, entrepreneurship, content marketing, and blogging. It’s also actively moderated, so there is little to no spam.
The group hosts a Q&A event every Thursday called #GuruCoolThursday. During this session, a member of the group shares their thoughts on a particular digital marketing topic. So far, the group has hosted over thirty speakers, with even more live sessions and contests planned for the future.
2. Marketing Solved
Created in 2015, Marketing Solved is a community that exclusive access to marketing training, tips and tutorials, articles, business and marketing strategies, success stories, amazing business support, and freebies. Owned by Kat Sullivan, the group is an extension of her company, and has a very active membership of over 14,200.
The group has weekly events such as Watcha Workin On Wednesdays, where individual members can promote their businesses and network with like-minded entrepreneurs from all over the globe.
3. Traffic and Copy
If you’re looking to learn about social media growth hacking, you’d be hard pressed to find a better group than Traffic and Copy. This group has over 11,800 members, and is open to all skilled marketers and entrepreneurs who know what they are talking about, and who want to take their skills to the next level.
It also focuses on how to become a social media consultant, software and apps to increase ROI, and tips for increasing landing page conversion rates. In addition, the group offer live video Q&A sessions as well as free consultation giveaways.
4. Badass Marketers & Founders (BAMF)
Created in 2016, BAMF is a closed group of almost 23,000 members. Well moderated by Josh Fechter and Houston Golden, cofounders of BAMF Media, a well respected agency and founder organization. The group is a great source of information for entrepreneurs and founders, as well as an amazing resource for keeping up to date with the best growth hacking strategies.
5. Blogging Boost
Whether you are a seasoned veteran or just starting out, the key to a successful content marketing career is the ability to constantly learn. Blogging Boost provides an excellent venue to connect with other bloggers and learn more about the ins and outs of working on line. A closed group of almost 25,000 members, it is a great place for the corporate or freelance blogger to share and learn tips, tricks, and the latest techniques for effective blogging.
We hope this list serves as a good jumping off point for you. Whatever Facebook group you choose to join, remember you always get as much from the group as you put in. Be an active, engaged, and conscientious member. Always read and adhere to the rules of every group you join. Getting banned for posting something you weren’t supposed to is as silly as it is avoidable. Check your notifications several times a day. You don’t want to miss an opportunity to answer any questions or reply to any mentions. It’s all part of being an active participant in your group. Keep in mind that while using Facebook groups for marketing and social media tips is well and good, the chance to communicate and collaborate with fellow professionals from around the world is an opportunity you shouldn’t miss.