So, how do you make sure you take great footage and edit amazing videos people would want to watch? No need for complicated apps and expensive equipment. Just follow are few of these recording and video editing tips:
Tip 1: Take More Square Videos
Square-oriented videos do well in virtually all social media platforms, and especially when viewed on devices. Make the most out of your phone’s native square camera feature. When you shoot square video footage, you won’t have to worry about cropping important parts of your frame. Have a normal sized video you would like to resize? Use a free resizing app, like Instasize, to instantly crop any footage into a perfect square.
If you're a business or brand looking to breakthrough with your video marketing but don't know where to begin, then we suggest checking out the tools on Rocketium. Choose from a wide variety of stock video clips to help you curate branded content for your various social media platforms. Quickly record voice overs and add in captions as well to give your videos a polished and professional look.
Tip 2: Be More Visual
Paying more attention to visuals will also increase the chances your video will be viewed all the way through. You want every frame to be interesting and eye-catching, especially if your audience will only take a split-second to stop and watch or scroll away.
Tip 3: Optimize for Length
Instagram: 30 seconds. While you can post photos up to 1 minute long, Instagram is a largely visual platform where people are used to scrolling quickly to move on to the next image. Users also expect an Instagram video’s visual quality to be roughly the same as images.
Facebook: 1 minute. Content is king on Facebook, so videos that are short but interesting will get the most views, reactions, and shares.
Note: You can post Instagram Stories up to 15 seconds long, but it’s best to keep stories as brief as a few seconds, to keep your viewers from tapping on to the next Story. There have been some recent changes made to both Instagram + Instagram Stories, find out what in our "Updates to Social Media" blog post.
Tip 4: Have Fun With Your Videos
When you show viewers your personality and creativity, they will more likely view the next video or photo you post and give you a follow. With all the tools available, it’s very easy to for people or even brands to create video content that goes with their branding or aesthetics.