10 Ways to Monetize Your Social Media Expertise
Do you think yourself as an expert on Social Media?
- You know the ins and outs of the business.
- You follow the news and the top influencers.
- You have been managing yours and your customers’ social media accounts for a while.
- You have taken formal training and got certified as a social media professional.
- You are considered an expert on social media at your circle, and everyone is looking for your help.
Then, you are probably considering ways your expertise can help you make some extra income. Here are 10 ways to make monetize that expertise:
Teach Social Media Skills
Social media is becoming an increasingly important marketing channel for all businesses, as well as individuals. Two-thirds of internet users worldwide use social media to communicate, and there is much untapped potential for businesses to connect with their customers.
If you are the kind of person that everyone is asking for help and advice, then, teaching social media skills might be the right way to go. SMEs are looking for ways to get their business in front of their customers, and many professionals want to learn how to promote their accounts or become themselves an expert.
But, what is the best way to teach social media?
1. Create an Online Course
You are already online and active, so is your audience and your target customers. Creating an online course is the easiest way to reach an international audience. Courses require a minimal initial investment, and then, they can be sold unlimited times and reach a worldwide audience, which makes them the most profitable choice.
Someone who will pay for a course is looking for a structured and quick way to achieve a specific result, your course should be short and to the point. You can also add more value to it by offering a certificate of completion at the end!
2. Organize Workshops
We tend to think about online so much that we forget traditional channels. In some cases, physical workshops work better. One- or two-day workshops and coaching on social media are very common and easy to sell to corporations to train their employees.
Some individuals also prefer a workshop and the physical presence of the instructor. If you are an extrovert by nature, a workshop might be the best choice to express your energy and connect with others!
3. Mastermind Groups
Perhaps you're already a member of several Mastermind Groups. Some are open to everyone, others are created by and for a specific community, and then there are the VIP groups requiring a paid membership.
Mastermind groups can be on Facebook, a forum/membership site, a slack channel or even physical locations. You can run your own premium mastermind group for a monthly subscription fee!
4. Write a Book
Nowadays, publishing a book is a piece of cake, thanks to authoring tools such as Kotobee Author. Many of these tools enable you to instantly turn your blog content into a book. By simply copy-pasting your blog’s URL into the tool, they grab your content and assets and voila it’s in a book.
So what do you need to do? Well, you need to decide on a topic. There are books on almost any topic today, so you’ll want to come up with a niche topic that will interest your followers. For example, it could be “The guide to Beauty Vlogging”, or “How to get Viral” or “Being an Instagrammer for Dummies”. Then gather your assets: images, videos, widgets, etc.
The rest of the steps can all be outsourced and for reasonable prices. You’ll want an editor or a copywriter to go through your book. Then a designer to make it look good--the cover and internal layout.
Writing books used to be a long, time-consuming project, but it no longer is. Plus, you can easily reuse the content to create other monetization paths, like audiobooks and speaking at events. It’s no wonder everyone’s writing books these days.
5. Speak at Events
This is where your social media expertise can offer an additional advantage. Many event planners search on Google or Social Media to find for speakers at their events, and many of these are paid gigs.
If you are interested in speaking at events, you can present yourself as a speaker or an author and land invitations to speak at industry events. Make sure you know your strengths and find the right niche to talk about. Then, update your social media descriptions (especially on LinkedIn) to include your new title and expertise.
You might need to find the first few events by yourself and pitch yourself to the organizers, but as soon as you begin getting some initial publicity, organizers will start to come to you.
6. Guest at Podcasts, Vlogs, and Webinars
Take the speaking gigs to the next level by becoming a guest at podcasts or vlogs. Being a well-known writer, speaker or educator comes with a lot of invites as a guest on podcasts, vlogs, and webinars.
Usually, that means taking part in interviews, but it can also be participating in an experts’ panel or being a guest on an industry-related webinar.
Depending on where you appear as a guest, there might not be a monetary payment. Instead, you will be rewarded with exposure to your host’s audience or promoting your products and services on the spot.
7. Social Media Management
Managing the social media of a client is a wide area, and each company or individual defines it differently. Usually, this translates to managing between one or more social networks on behalf of your client.
Once you take up the role, you will be responsible for implementing the strategy by keeping a posting schedule, creating posts, responding to comments/messages and sometimes creating the content that will be shared.
Social media management requires good writing and creative skills and usually good knowledge of image editing software.
8. Manage Paid Social
Do you have a more analytical/technical mind?
Have you ever run a paid campaign?
Then, you are on the right track to offer paid media services. Many small companies don’t have the technical skills required to set up their own advertisements and often look for someone to do it for them.
This could involve creating simple ads to boost traffic and brand awareness, or more advanced marketing ads, offers, lead generation or sales.
9. Create Content
On the other hand, you might be more creative, love design and have an eye for visual details. You might also be an expert in using editing software and create your own images, infographics, videos, and posts.
On top of this, you can offer content creation services for other social media managers or companies, getting paid to create awe-inspiring pictures, shareable posts or viral videos!
10. Consult on Strategy
Being a consultant on social media strategy is a high-level job and can be very well paid, requiring a lot of experience, a good portfolio and strong recognition in the industry. You can always start small taking on consulting for small businesses and individuals, helping them grow their business by educating them on the use of social, helping them come up with a strategy and procedures.
Keep in mind, that you will always have to keep an active and on-brand social media presence for yourself too. Being an expert with a significant followership in a niche can help you get consulting jobs for bigger clients, as this is the most important part of your portfolio, your personal brand!
How to Find a Job
After you have decided what you want to do, you will need to find your first customer or employer.
So, how can you find a paid social media job?
First, you will need to optimize your own social media for this. Add the right title, e.g. “Social Media Manager”, “Speaker”, “Coach” and write a relevant description and include that you are open for new opportunities or a list of services you are offering.
Then, if you are going to work as a freelancer, you can:
- Create your own website and add a “Hire Me” page
- Sign-up to freelance sites like Fiverr or Upwork
- Promote your services on Facebook Groups
- Join Mastermind groups and connect with others
- Cold outreach potential clients on Linkedin
- Run paid ads about your services
For a full-time social media job you will need to:
- Let your network know you are looking for a job (most jobs are not advertised, they are referred)
- Look at Linkedin for job ads
- Check job sites like Indeed, Monster and local sites based on your location
- Make sure your resume is updated and google for “jobs” + the position you're looking for
- Follow Facebook groups, reddit groups or forums in your niche, post what you do and offer advice to other people’s post, networking online works
- Be prepared to prove your knowledge with skill assessment tests
Social networks are now part of our daily lives. A connected world is always a social world and requires businesses to connect with their audience. Who knows, perhaps you can be the one enabling them to grow on social media by monetizing your expertise.
What are you waiting for?
There are many ways to put your knowledge on social media in good use. Don’t underestimate what you already know; someone else needs your expertise!
Guest Author Profile
Nick Malekos is a Digital Marketing Manager at LearnWorlds, a leading online course platform. Nick started his career as a social media manager for various SMEs, writing content and running paid ads. In his current role at LearnWorlds, he manages various paid channels for a fast-growing elearning SaaS, while writing about marketing, sales, and online training.